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Will Artificial Intelligence spell the end of the TripAdvisor Model?
Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…just how long will the user-generated model of referrals really last? TripAdvisoris used...
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Video – The Dramatic Shift in Marketing Reality
A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction...
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Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts by bloggers on Social Media. I loved the format and the power that collaboration...
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The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on...
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Social lessons from Twitter
“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how do people manage to keep these things updated anyway?” exclaims a fellow...
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Technology and Marketing – A Match Made In Heaven
“Build a better mousetrap, and the world will beat a path to your door.” Ralph Waldo Emerson may have put a poetic twist on human fascination with new technology, however the statement certainly lacks...
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Say “cheese” – You’re on candid cam!
A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may...
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Recession, Identity and the Art of War
Recession, Identity and the Art of War Is the end really nigh? A recession is here again….and as with every economic downturn, echoes of despair and quick fixes permeate the wires. That’s all well, of...
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Interview with Marketing Guru Naufel Vilcassim
I finally had the chance to grab a little time with Naufel, whose Marketing course I attended at London Business School, to ask a few questions about how he got where he is, what excites him…and his...
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Future of Display Advertising – Is the Hotel Industry Ready?
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware...
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